"Times Square..."

Press Release:


Mercy Ships Campaign Hits Times Square
Garden Valley, Texas, March 14, 2011
 
Mercy Ships, an international charity operating the world’s largest nongovernmental hospital ship, will debut promotional spots starting this week on the CBS “Super Screen” in Times Square.  Mercy Ships will have 30 seconds of air time each hour from March 14 through April 30.

The Super Screen is located on 42nd Street between 7th and 8th Avenues. It is 26 feet wide and 20 feet tall. During the 6 weeks of airtime, the promotional spots will range from three 10-second spots to two 15-second spots to one 30-second spot.  The airing of the promotional spots coincides with the arrival of the Africa Mercy to the
Sierra Leone, one of the poorest nations in the world, for the Mercy Ships 2011 Field
Service. This advertising opportunity in Times Square—combined with a complementary marketing campaign in web, print, and local events—will allow Mercy Ships to increase awareness of their organization in the United States.